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La Mikuna

La Mikuna is a fictional restaurant that specializes in bringing you traditional Peruvian cuisine to enjoy eating. 


Logo Design
Color Palette

Business Card
Menu Design



the brief

To create the logo, brand identity, and packaging for the restaurant. 


Create a brand identity incorporating Peru’s national colors and hints of gold. Create the name of the restaurant with a mix of Spanish and Quechua, the two primary languages in Peru. Regarding the logo, I thought of how patterns and textures are a huge influence in Peru. So, using intricate lines, I created two triangles together to represent the highlands, one of the three regions in Peru. By then combining them, it looks like an M which is the letter the restaurant starts with. I also included hand illustrations to give it a more personal touch. 

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