LA MIKUNA

La Mikuna is a fictional restaurant that specializes in bringing you traditional Peruvian cuisine to enjoy eating. 

elements

Logo Design
Color Palette
Font Guide

Business Card
Menu Design

Packaging

 

the brief

To create the logo, brand identity, and packaging for the restaurant. 

solution

Create a brand identity incorporating Peru’s national colors and having some touches of gold. Create the name of the restaurant with a mix of Spanish and Quechua which are two primary languages in Peru. In regard to the logo, I thought of how patterns and textures are a huge influence in Peru. So with lines I created two triangles together to represent the highlands that one would find in Peru as it is one of the three main regions there. And by combining them together, it looks like an M which is the letter the restaurant starts with. I also included hand illustrations to give it a more personal touch.